Mark Scott

Recent Speaker

Managing Director - Australian Broadcasting Corporation

September 10, 2008

"The ABC of the Digital Media Age"

 The ABC of the Digital Media Age


Australia will soon be living in a fully digital media age – the range of media choices for audiences will be abundant and the media experience itself is profoundly changing. How will the ABC retain its relevance in such a world?


ABC Managing Director Mark Scott will talk about the ABC's obligation as a public institution to reach more Australians, in more ways, more often and the opportunities that the shift to digital media presents for the ABC. He will discuss the Corporation's plans for its audiences whose expectations have been shaped by traditional media, and how the Corporation is realigning itself for future ABC audiences – the next generation of Australians who, through their ease and familiarity with online and mobile digital media, have different expectations and make very different demands of their media.

 

Prior to his appointment as ABC Managing Director, Mark Scott spent almost twelve years in a variety of editorial, editorial management and organisation development positions with John Fairfax Publications. From 2003 to 2005 he was Editor-in-Chief, Metropolitan newspapers, and during 2005 became Editor-in-Chief of Metropolitan, Regional and Community newspapers. From November 2005 he was Editorial Director, with responsibility for the management and editorial direction of the newspaper divisions and websites along with the editorial and commercial performance of the Fairfax newspaper magazine division.

From 1993-94 he worked in education policy research at the Centre for Learning and Competitiveness at the University of Maryland.

He was employed in the New South Wales Government from 1988-92 in the roles of Chief of Staff to the Education Minister, Director of Communications in the Education Ministry, and Policy Advisor to the Education Minister.

Mark Scott holds a Bachelor of Arts, Diploma in Education and a Master of Arts degree in Government from the University of Sydney. During 1992-93 he completed a Masters degree in Public Administration at Harvard University.